Roasted Japanese green tea, ground ultra-fine. Warm and toasty, with notes of caramelised wood, cocoa and a gentle smokiness, and very little bitterness. It's the drink for people who want something cosy that isn't coffee or hot chocolate.
Hojicha starts life as green tea and is then roasted over high heat, which turns the leaf from green to reddish-brown. The roasting takes away the grassy edge that puts some people off green tea and leaves something mellow and comforting. Ground to a powder, it works just like matcha: whisk, top with milk, done.
It sits well alongside matcha rather than replacing it. Customers who find matcha too "green" often love hojicha, and it gives you a seasonal autumn and winter latte without reaching for syrups.